--- title: "Fee-Only vs. Fee-Based Advisor: What's the Difference?" description: Understanding the difference between fee-only and fee-based financial advisors for prospective investors. Learn how their payment structures can impact the advice you receive and why fee-only advisors may be a better choice for unbiased guidance. image: https://www.investgwm.com/hubfs/GWM_Blog_Fee-Only_Fee-Based.png --- [![](https://www.investgwm.com/hs-fs/hubfs/GWM-New-Color-Logo.png?width=275&height=75&name=GWM-New-Color-Logo.png)](https://www.investgwm.com/) - [HOME](https://www.investgwm.com) - [ABOUT](https://www.investgwm.com/about) - [Our Story](https://www.investgwm.com/about#our-story) - [Our Mission](https://www.investgwm.com/about#our-mission) - [Our Values](https://www.investgwm.com/about#our-values) - [Team](https://www.investgwm.com/about#your-team) - [SERVICES](https://www.investgwm.com/services) - [Our Specialty](https://www.investgwm.com/services#our-specialty) - [Our Solutions](https://www.investgwm.com/services#building-blocks) - [Our Approach](https://www.investgwm.com/services#our-approach) - [EDUCATION](https://www.investgwm.com/blog) - [CONTACT US](https://www.investgwm.com/contact-us) [![GWM-New-Color-Logo](https://www.investgwm.com/hs-fs/hubfs/GWM-New-Color-Logo.png?width=225&height=61&name=GWM-New-Color-Logo.png "GWM-New-Color-Logo")](https://www.investgwm.com/) [![GWM-New-Color-Logo](https://www.investgwm.com/hs-fs/hubfs/GWM-New-Color-Logo.png?width=225&height=61&name=GWM-New-Color-Logo.png "GWM-New-Color-Logo")](https://www.investgwm.com/) - [HOME](https://www.investgwm.com) - [ABOUT](https://www.investgwm.com/about) - [Our Story](https://www.investgwm.com/about#our-story) - [Our Mission](https://www.investgwm.com/about#our-mission) - [Our Values](https://www.investgwm.com/about#our-values) - [Team](https://www.investgwm.com/about#your-team) - [SERVICES](https://www.investgwm.com/services) - [Our Specialty](https://www.investgwm.com/services#our-specialty) - [Our Solutions](https://www.investgwm.com/services#building-blocks) - [Our Approach](https://www.investgwm.com/services#our-approach) - [EDUCATION](https://www.investgwm.com/blog) - [CONTACT US](https://www.investgwm.com/contact-us) [![GWM-New-Color-Logo](https://www.investgwm.com/hs-fs/hubfs/GWM-New-Color-Logo.png?width=225&height=61&name=GWM-New-Color-Logo.png "GWM-New-Color-Logo")](https://www.investgwm.com/) - [HOME](https://www.investgwm.com) - [ABOUT](https://www.investgwm.com/about) - [SERVICES](https://www.investgwm.com/services) - [EDUCATION](https://www.investgwm.com/blog) - [CONTACT US](https://www.investgwm.com/contact-us) - [CLIENT LOGIN](https://www.investgwm.com/portals/client-access) [SCHEDULE A CALL](https://calendly.com/guardianwealthmanagement/intro-call) ![featured image](https://www.investgwm.com/hubfs/GWM_Blog_Fee-Only_Fee-Based.png) # Fee-Only vs. Fee-Based Advisor: What's the Difference? By Todd Berg, ChFC® June 6, 2024 Ever found yourself scratching your head over the "fee-only" and "fee-based" financial advisor labels? Yeah, they're tossed around like they're the same thing, but spoiler alert: they're VERY different. - **Fee-Only Advisors:** Someone who only charges for their services through fees paid directly by the client. No hidden agendas, no sneaky commissions from selling financial products like insurance. They get paid by you, for you. - Fee-Based Planners: These folks have a foot in both worlds. Yes, you pay them, but they might also get kickbacks from selling you products, earning commissions that could sway their advice. Before you shake hands and share your financial dreams, pop the big question: "How do you make your money?" The array of answers might range from straightforward to "I need a financial dictionary, please." Some advisors get a commission kick from investments and others might charge a flat fee. Then there are those who double-dip: charging you a management fee and also collecting a "thank you" check (12b-1 fee) from mutual fund companies for favoring their funds. Tricky to spot, these fees are like ninjas in the financial world. The plot thickens with advisors who mix it up: charging you for managing some assets, while pocketing commissions on others, especially if they're peddling insurance or annuities. Why does this all matter? Because the way your advisor gets paid might influence the advice you receive and the holdings in your portfolio. Fee-only advisors wear the white hats here; they're legally bound to put your interests first and give you straightforward advice that makes sense for *your* situation—not theirs. Fee-based advisors, however, might have dollar signs in their eyes when recommending products, which could sway the advice they give to you. At Guardian Wealth Management, we are fee-only fiduciaries, which means no commissions, no kickbacks, just unbiased advice designed to help you make your financial goals come true. If your portfolio does well, we celebrate with you. If not, we feel it too. We charge a straightforward 0.75% to 0.90% on assets under management because we believe in making money with you, not off you. Do you think your current financial plan might have been designed with someone else's interests at heart? [Contact us](mailto:info@investgwm.com) for a no-strings attached, complimentary, and confidential second opinion. We're here to ensure your financial strategy is all about *you*. --- The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security. Investment advisory services are offered through Guardian Wealth Management, an SEC Registered Investment Advisor. #### [Risk Optimization Beyond Portfolio Diversification "Luck and risk are siblings. They are both the reality that every outcome in life is guided by... →](https://www.investgwm.com/blog-post/broad-risk-optimization-beyond-mere-portfolio-diversification) #### [When to Consider a Roth Conversion: 3 Common Scenarios When it comes to planning for retirement, Roth conversions can be a powerful tool that allow you to... →](https://www.investgwm.com/blog-post/when-to-consider-a-roth-conversion-3-common-scenarios) #### [Educational Funds: Investing in Your Children’s Future In today's rapidly evolving world, the importance of education cannot be overstated. It serves not... →](https://www.investgwm.com/blog-post/educational-funds-investing-in-your-childrens-future) [![GWM-New-Logo-Negative](https://www.investgwm.com/hs-fs/hubfs/GWM-New-Logo-Negative.png?width=225&height=61&name=GWM-New-Logo-Negative.png "GWM-New-Logo-Negative")](https://www.investgwm.com/) ##### ABOUT ABOUT - [Our Story](https://www.investgwm.com/about#our-story) - [Our Mission](https://www.investgwm.com/about#our-mission) - [Our Values](https://www.investgwm.com/about#our-values) - [Team](https://www.investgwm.com/about#your-team) ##### SERVICES SERVICES - [Our Specialty](https://www.investgwm.com/services#our-specialty) - [Our Solutions](https://www.investgwm.com/services#building-blocks) - [Our Approach](https://www.investgwm.com/services#our-approach) ##### RESOURCES RESOURCES - [Disclosures](https://www.investgwm.com/disclosures) - [ADV Part 2A](https://www.investgwm.com/hubfs/GWM%20_Form-ADV-Part-2A_3.28.2024.pdf) - [Form CRS](https://www.investgwm.com/hubfs/GWM_ADV-Part-3_Client-Relationship-Summary_May-2022.pdf) - [Privacy Policy](https://www.investgwm.com/privacy-notice) 299 South Main Street, Suite 1300, Salt Lake City, Utah 84111 | [385-355-4455](tel:+13853554455) | [info@investgwm.com](mailto:info@investgwm.com) © Guardian Wealth Management is an SEC Registered Investment Advisor. 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[Click here to view important disclosure information.](https://www.investgwm.com/disclosures) Website design by [Edge Creative Growth](https://www.edgepartner.com/edge-creative-growth) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Todd Berg, ChFC®", "url" : "https://www.investgwm.com/blog-post/author/todd-berg-chfc" }, "dateModified" : "2024-09-11T15:50:16.162Z", "datePublished" : "2024-06-06T18:15:00.000Z", "headline" : "Fee-Only vs. Fee-Based Advisor: What's the Difference?", "image" : [ "https://www.investgwm.com/hubfs/GWM_Blog_Fee-Only_Fee-Based.png" ], "mainEntityOfPage" : { "@id" : "https://www.investgwm.com/blog-post/fee-only-vs-fee-based-whats-the-difference", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.investgwm.com/hubfs/GWM-New-Color-Logo.png" }, "name" : "Guardian Wealth Management" } } ```